01
Atlas / Field operations
Reframed a fragmented dispatch workflow into one adaptable workspace, giving coordinators a clearer view of risk, status and next action.
Product designer · systems thinker
Make the complex feel considered.
I’m Rowan Vale, a product designer who turns dense workflows into clear, useful tools. I work across research, interaction and visual systems with teams building products people return to every day.
01 / Selected work
A few useful threads.
Selected projects from the places where a sharper experience changed the work behind it.
02
Common Ground / Membership
Designed the first-run experience for a community platform, balancing a warm welcome with the practical details members need to find their footing.
03
Northline / Planning suite
Built a modular visual language for a planning suite so three specialist tools could share a logic without losing their distinct audiences.
02 / Experience
Practice over polish.
Roles where the work was as much about asking better questions as making better screens.
2024—Now
Senior Product Designer
Northline Studio · Remote
- Lead end-to-end design for complex planning and operations products.
- Partner with product and engineering to turn ambiguous problems into testable directions.
2022—24
Product Designer
Common Ground · London
- Shaped member journeys across onboarding, discovery and everyday participation.
- Established a lightweight critique practice that made decisions easier to share.
2020—22
Design Associate
Brightwell Digital · Manchester
- Designed responsive web products for public-interest and education clients.
- Learned to make useful constraints visible early, before they became expensive.
03 / Capabilities
Useful at the joins.
I’m strongest where strategy, language and interface meet.
Frame
Problem definition, service mapping, research plans, opportunity framing and workshop design.
Shape
Flows, prototypes, interaction models, visual direction and accessible interface systems.
Carry
Design critique, handoff, cross-functional alignment and the steady care of a shipped product.
04 / Education
MA Interaction Design
Royal College of Art · 2020. Ongoing practice in accessible technology, service systems and the small details that help people feel capable.
05 / Contact
Have a knot worth unpicking?
I’m always interested in teams making complicated things more humane. For a role, a project conversation or a good question:
hello@rowanvale.example